Red Lipstick ON!™ Origin

Red Lipstick ON!™ began as more than a brand. It is a mindset, a way of life, and a powerful call for women to rise, reinvent, and show up boldly. Born from Joan Burge’s personal story of resilience and reinvention, Red Lipstick ON!™ celebrates authenticity, courage, and the unstoppable spirit of women who choose to live real, raw, and radiant lives.

Overview of the Experience

The Red Lipstick ON! Real, Raw & Radiant Experience is a quarterly live virtual gathering for women who want to stay inspired, aligned, and connected. It is a space to reignite confidence, courage, and authenticity through real conversation and meaningful reflection. Each experience highlights one of the ten Red Lipstick ON! values and offers an uplifting hour designed to help women show up with clarity and strength in every season of life.

It’s not a class — it’s an awakening.

Authenticity — The Courage to Be Fully You

Start the year not by changing yourself, but by coming home to yourself.

Start the year with intention and truth. Joan Burge kicks off the new year with a Real, Raw & Radiant Experience that invites you to peel back expectations and show up as your truest self. Through storytelling, reflection, and music, you’ll reconnect with what makes you real — and remember that authenticity is the most radiant form of beauty.

Claim your place among women who live real, raw, and radiant.

Sisterhood — The Power of Rising Together

When one woman rises, we all rise.

You weren’t meant to do this alone. In this heartfelt Red Lipstick ON!™ experience, Joan celebrates the power of women uplifting women — sharing stories of friendship, mentorship, and solidarity. Spring is the season of growth, and together we’ll nurture the kind of sisterhood that keeps us grounded, inspired, and strong. Because every bold woman needs a circle of women who remind her who she is.

Claim your place among women who live real, raw, and radiant.

Radiant Boldness — Your Light Can’t Be Dimmed

It’s time to take up space — joyfully and unapologetically.

Summer is your time to shine. Join Joan Burge for an electric Real, Raw & Radiant Experience that celebrates self-expression, visibility, and confidence. You’ll explore what it means to live boldly radiant—to walk into any room with joy, presence, and unapologetic power. Expect laughter, movement, and that signature Joan energy that reminds you: your glow is contagious.

Claim your place among women who live real, raw, and radiant.

Courage — Staying Power in the Final Stretch

The bravest thing you can do is keep showing up.

By the fourth quarter, the year has stretched us — deadlines, decisions, and daily demands. Yet this is where true courage rises: the kind that steadies you, centers you, and keeps you in the game. Join Joan Burge for an honest, soul-filling Real, Raw & Radiant Experience about resilience, rest, and the quiet kind of courage that carries you through. Because sometimes the most powerful move isn’t leaping — it’s lasting.

Claim your place among women who live real, raw, and radiant.

Be Real, Be Raw, Be Radiant!

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