It’s not what happens to you that will shape you…
It’s how you choose to think about it.
Why BIG Life?
Today’s women juggle more than ever. Careers. Families. Aging parents. Friendships. Finances. Health. Often, we pour into everyone else while running on empty ourselves. And in the quiet moments between the conference calls, carpools, caregiving, and commitments, many women ask themselves: Is this really it? Am I living the life I was destined for?
BIG Life is your answer.
This is not about fixing the chaos of the day-to-day. (That’s where Red Lipstick ON! shines.) BIG Life is for the woman who is ready for something deeper. The woman who knows she was created for more—more joy, more fulfillment, more meaning. The woman who feels the stirring inside that says: It’s time.
What Is BIG Life?
- Releasing old beliefs that no longer serve you.
- Stepping into your power and owning your voice.
- Discovering your true identity beyond titles, roles, and responsibilities.
- Dreaming bigger than you ever have before and having the courage to pursue it.
- Living by design, not default, so your life reflects your values, your priorities, and your purpose.
Through Joan Burge’s guidance and lived wisdom, you’ll learn that a BIG Life isn’t about perfection. It’s about creating a life that feels right, authentic, and full for you.
The Heart of a BIG Life
BIG Life honors the 5 Pillars: Career, Family, Financial, Spiritual, and Wellness. These aren’t boxes to be perfectly balanced; they are interconnected supports that allow you to thrive. When you give them attention over time, you create a life that is integrated, sustainable, and deeply satisfying.
But at its heart, BIG Life is about freedom. Freedom from the expectations that have weighed you down, freedom to embrace your gifts, and freedom to live boldly in every season of your life.
Who Is BIG Life For?
BIG Life is for women from every walk of life—teachers, executives, caretakers, creatives, entrepreneurs, nurses, stay-at-home moms, and retirees. Because no matter your age, stage, or title, the truth is the same:
You are a work in progress until you decide to stop progressing.
And you are destined for greater things.
Your Invitation
- Ready to stop juggling everyone else’s demands without honoring your own needs.
- Ready to release the guilt, doubts, and fears that keep you small.
- Ready to embrace the woman you were created to be.
- Ready to create the life you dream of—not someday, but now.
BIG Life is an awakening. Your awakening.
Start Here. Step In.
Live Your BIG Life
The Book
BIG Life Mastermind
Not just merch. A mindset in motion.
Branded Red Lipstick ON! merch designed to remind you of who you are—every day.
Signature red lipstick. Empowerment journals. Magnets. Mugs. Affirmations. Boldness in every detail.
Bring The Message to Your Event
Joan Burge is an unstoppable force of inspiration.
Book Joan to speak at your next event, including women’s summits, podcasts, or leadership conferences. She speaks with truth, heart, and humor about reinvention, resilience, and reclaiming your radiance.